North Louisiana PBM Giant Liviniti Wins $390 Million State Contract in Major Business Victory

In a significant win for North Louisiana's business community, Liviniti, the innovative pharmacy benefit management company headquartered in Natchitoches, has secured a substantial $390 million contract with the state of Louisiana. The Louisiana Joint Legislative Committee on the Budget approved the emergency contract this week, positioning Liviniti to manage pharmacy benefits for the state's commercial employee health plan. 

The contract represents a major milestone for the company that has been pioneering transparent pharmacy benefit management since its founding in 2011 as Southern Scripts. Liviniti's selection from a competitive field demonstrates both the company's operational excellence and Louisiana's growing reputation as a hub for healthcare innovation.

A Homegrown Success Story
Liviniti's journey from a regional startup to a state contractor exemplifies the entrepreneurial spirit thriving in Louisiana's business landscape. Co-founded by CEO LeAnn Boyd and Executive Vice President Steven T. Boyd, PharmD, the company was built on principles of transparency, affordability, and quality service, consistently challenging traditional industry practices while building a reputation for delivering measurable value to clients. 

Steven T. Boyd brings two decades of experience as a clinical pharmacist across academia, independent pharmacy, and managed care. He was recognized with the 2024 Gold Globee® Disruptive Entrepreneur Award for his efforts to make prescription drugs more affordable and accessible, and was named Louisiana Pharmacy Association's 2006 Distinguished Young Pharmacist of the Year and 2011 Pharmacist of the Year. 

LeAnn Boyd founded the company in 2011, recognizing an opportunity to create a new kind of PBM built on complete transparency. Her contributions have been recognized throughout the healthcare industry with a Modern Healthcare Women Leader Award (2024), an MM+M Pinnacle Award (2024), and selection for the Inc. 2025 Female Founders 500, recognizing the most dynamic women entrepreneurs in America.

The Natchitoches-based firm has built its success on what it calls a "completely transparent, pass-through PBM pricing model," ensuring clients receive full rebate transparency and access to claims systems. This innovative approach has gained national attention and positioned Louisiana as a leader in healthcare benefit management reform.

Economic Impact for North Louisiana
The $390 million contract brings significant economic opportunities to the North Louisiana region. As Liviniti manages pharmacy benefits for thousands of state and local government employees, the company will likely expand its workforce and operations, creating additional high-skilled jobs in the Natchitoches area. 

The contract also demonstrates the state's confidence in homegrown businesses, keeping substantial healthcare dollars within Louisiana's economy rather than flowing to out-of-state corporations. This "Louisiana First" approach strengthens the state's business ecosystem and showcases the quality of services available from in-state providers. 

Innovation Meets Public Service
Liviniti's selection highlights the company's technological capabilities and commitment to innovation. The firm recently achieved HITRUST certification for information security and has been recognized with technology awards for its data visualization and business intelligence capabilities. 

The company's cloud-based date warehouse provides real-time analytics and reporting, offering unprecedented visibility into drug spending, utilization trends, and cost-saving opportunities. This level of technological sophistication ensures Louisiana state employees will benefit from cutting-edge pharmacy benefit management. 

Commitment to Quality Service
Unlike many large PBM companies that rely on automated systems and overseas call centers, Liviniti has built its reputation on high-touch, personal service. The company's U.S.-based customer service team operates 24/7/365, ensuring state employees receive prompt, knowledgeable support when they need it most. 

This service-first approach, combined with the company's transparent pricing model, addresses many of the concerns that have historically plagued the PBM industry. Louisiana's selection of Liviniti signals a preference for accountability and transparency in healthcare benefit management. 

Looking Forward
As Liviniti prepares to implement services for Louisiana state employees, the contract positions the company for continued growth and expansion. The state contract serves as a powerful reference for other potential clients, demonstrating Liviniti's ability to manage large-scale, complex pharmacy benefit programs. 

For Louisiana, the partnership represents more than just a business transaction - it's an investment in the state's healthcare infrastructure and a vote of confidence in Louisiana-based innovation. As healthcare costs continue to challenge employers nationwide, cost-effective pharmacy benefit management. 

The success of this North Louisiana company on the state stage reinforces Louisiana's position as an attractive destination for healthcare innovation and demonstrates the quality of business talent developing throughout the state. From Natchitoches to Baton Rouge, Louisiana continues to prove that homegrown companies can compete and win against national competitors through innovation, service excellence, and commitment to transparency.