Natchitoches Area Chamber of Commerce Launches New Website and Branding

Generating a more cohesive Natchitoches identity and utilizing an updated platform to streamline information marketing the region.

Natchitoches, LA, September 9, 2024:  The Natchitoches Area Chamber of Commerce, in partnership with the Natchitoches Economic Development Alliance (NEDA), is proud to announce the launch of its newly designed website, GoNatchitoches.com, and refreshed cohesive branding for both organizations. The new website works to develop a unified online platform that seamlessly delivers content for both the Chamber and NEDA while optimizing the marketing messaging for the region.

The site’s new structure focuses on resources for current and potential new businesses under “Do Business Here”, for current and potential new residents under “Live & Work Here”, for residents and visitors under “Stay & Play Here”, and current and potential new Chamber members under “Chamber Connections.” This streamlined structure ensures that the site provides relevant information to a wide and diverse audience in a format that is easy to navigate and build upon.

GoNatchitoches.com has adopted a more data-driven and economically focused design that aims to provide all the demographic, geographic, and workforce-related data a business needs to determine the competitive advantages of locating here. Key factors like competitive costs, access to a skilled workforce, and the region’s strategic location are all highlighted economic benefits of doing business in Natchitoches Parish.

The website will continue to offer valuable resources to Chamber member businesses such as access to the Chamber member portal, exclusive member pricing for Chamber events, and advertising opportunities. Additionally, the website will continue to offer critical resources to the community-at-large, including NatchitochesJobs.com (an all-inclusive job board), a calendar of free business seminars, community events, and a guide of things to experience around the parish. The overarching goal of GoNatchitoches.com is to serve as a one-stop shop for all things business development and community engagement, providing easy access to the tools and resources needed to thrive in Natchitoches Parish.
 
“We often hear about businesses in need of information, resources, and any help available to them to be successful,” commented Chamber President & CEO Laura Lyles. “It is our hope that this community will become accustomed to the Chamber being their one-stop-shop for these critical business needs.”

These changes to the branding, messaging, and website of the Chamber and NEDA are part of a broader initiative to foster a ‘Go Natchitoches’ mindset throughout the parish, building on the original Go Natchitoches partnership between the Natchitoches Historic District Development Commission, Cane River National Heritage Area, Natchitoches Area Chamber of Commerce, Historic District Business Association, and the Natchitoches Convention & Visitor’s Bureau (CVB). In 2020, the group launched the GoNatchitoches app[1], and the partners continue to work together to develop a culture that shops, eats, invests, supports, and loves local. GoNatchitoches.com is an evolution of the ‘Go Natchitoches’ approach that seeks to create a cohesive brand identity for Natchitoches Parish while further cultivating a ‘Go Natchitoches’ culture.

Key elements from the City of Natchitoches logo, which was redesigned in 2018, have been thoughtfully integrated into the new logos for both the Chamber and NEDA. This cohesive marketing approach signals to potential new businesses and residents the strength of collaboration across our region. Since previewing the new logos at a Chamber event earlier this year, the CVB has also adopted cohesive branding and other community partners are moving in that direction.

Over the coming months, efforts will be made to ensure a smooth transition to the new branding across all platforms, including email, website, Facebook, Instagram, and LinkedIn. Additional projects are currently in development and will be introduced in the future.

The Natchitoches Area Chamber of Commerce helps foster a thriving community through transformative leadership, collaboration, and innovation. The Chamber is committed to championing business, connecting community, and cultivating growth in Natchitoches Parish.

The Natchitoches Economic Development Alliance (NEDA), through a management agreement with the Chamber, provides leadership and support for economic development and workforce solutions in and around Natchitoches Parish. NEDA is committed to its mission to champion investment, maximize potential, and cultivate growth in Natchitoches Parish.